La idea principal era comunicar una marca de cocina hogareña y saludable, con un concepto orgánico que se pudiera adaptar a la comida típica mexicana con sus diferentes platillos.
Una Marca que fuera relacionada con el sabor por la comida.
 
The main idea was to show a homelike and healthy cuisine brand with a organic concept that could be adapted to Mexican traditional food with their different dishes.
A brand that was related with the flavour for the food.