Instinct Organic is a bimonthly magazine published every two months, or 1-2 times per season.
The target audience consists of both men and women, although mostly married women, from ages
30-55 years old, in the upper-middle to upper-income bracket. Instinct Organic readers are often
vegetarian or vegan, in good health, enjoy cooking, are eco-friendly, and appreciate the arts—especially
crafts which up-cycle materials. They subscribe to other magazines including Better Homes and Gardens,
Natural Solutions, and Vegan Life. Rather than function as a cookbook, this magazine will encourage
readers to incorporate various tasteful, healthy ingredients in different ways, focusing mostly on their
nutritional value and role within a well-balanced diet. Instinct Organic will support local agriculture
and other sustainable practices.
30-55 years old, in the upper-middle to upper-income bracket. Instinct Organic readers are often
vegetarian or vegan, in good health, enjoy cooking, are eco-friendly, and appreciate the arts—especially
crafts which up-cycle materials. They subscribe to other magazines including Better Homes and Gardens,
Natural Solutions, and Vegan Life. Rather than function as a cookbook, this magazine will encourage
readers to incorporate various tasteful, healthy ingredients in different ways, focusing mostly on their
nutritional value and role within a well-balanced diet. Instinct Organic will support local agriculture
and other sustainable practices.
