I was asked to design something related to seasons and/or nature. I had to put on a "thinking cap" to figure out what I can come up with. After some researching online, I finally came up with the idea of developing a series on plants that will grow in most zones across America. I collected all the names of plants that grow from zones 3 to 9+ for each season.
I created typographical designs of the headlines: "Autumn (Spring, Summer, Winter) Beauty For Your Home" and added a brief description of the plant shown on the postcard. My team and I worked hard on perfecting the copy on all the postcards after making several changes to the copy. In addition, our Marketing Dept. requested I create a peel at the top corner (encouraging the recipient to flip the card). I worked with them to approve the design layout for the learnmorenow.com section on the back as seen below.
Below are three of my favorite postcards out of all 12 cards I created. They all have consistent layouts with different photo, information, and assigned color for each season.