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Response to a D&AD North Poster Competition. "Make Rain Attractive"
D&AD North Poster Competition
"It always rains in your country. Make a poster explaining to visitors of the UK why so much rain is attractive. Don't be sarcastic, after all rain can be romantic, useful or beautiful"

- Brief set by Erik Kessels of KesselsKramer

A poster that could be pulled down and folded into a hat in the event of a sudden downpour of rain, something common in Britain. Looking at how these spontaneous occasions can be an opportunity to be ingenuitive and show off a bit. Also included are photographs of the hat in action.

Eventually shortlisted for the competition.