As a requirement for my Typography 03 class, I created big creative conference related with Go Game / 바둑 / 围棋 and Typography. The concept of my personal branding was to find typographical elements through Go Game and explain to my audience.

The best identity is the symbol that can provide the most meanings with the minimum set of elements. So I pondered what could be the elements that can connect the game of 'Go' and 'Typography. After thinking in various ways, I could figure out the relationship between through the following three elements: dots, lines and surfaces.

In front side, I tried to put a brief information of HANSU conference, a biography of each speakers and panelists and schedules. In contrast, I put impressive or decorative vector images on the backside to emphasize the beauty of the appearance of 'Go game / 바둑 / 围棋'.

I made 15 sec motion graphic work to express the beautiful connection of lines, dots, and areas which came from dots and lines. I tried to explain the same elements between typography and Go board.