brief_Create a strong, corporate, elegant yet modern corporate identity for bookclubsa.co.za / .com No use of books, nothing obvious.
concept_How would you get someone to do something for you especially something boring like reading a book? Well for some it takes flirting and being smothered with compliments. We took the idea of books flirting with readers to manipulate them to read the books. We used innuendo to create suggestive tag lines like: You look like a real page turner to me; Lick your fingers before you turn my pages; You’re one for the books; I’ll be an open book for you; Have a look at what’s under my covers. Cheeky and tongue-in-cheek executions are what make brands memorable.
inspiration_Art Deco; Piet Mondrian; Pop Art