OVERDRIVE is a fictional music festival. I created some branding attributes and advertising for it. The ads are posters and a shortform social-media-centric video showcasing the headliners.

Video (contains sound).

Posters.

To make the posters and video, I produced a large series of generative 3D art. While much of it is relegated to the background, the graphics give off a technical, industrial-like feeling that drives the OVERDRIVE brand aesthetic.