Website, Branding. UI/UX
Identity and Website design work for London based engineering practice Boom Collective. The company - whose focus is on building performance and engineering design - sought a new identity that could outline their practice, philosophy, strong convictions and ambition. They needed a brand that could stand out, being recognizable and enduring but, above all, they needed a solid and fully responsive website which could act as platform to show their work and every day practice.
Refusing any ornaments, superfluous graphics and colours we developed a simple and bold identity to contrast the complexity of their practice. We built the logo around a simple yet bold wordmark underlied by a thick line. Two basic elements that create a system of relations reflecting the dynamic nature of boom collective business.
The website we designed together with IBZ Consultant developers was giving total prominence to Boom Collective practice and work etic, featuring as its main characteristics an eye catching home page where we used the underscore line of the logo as loading bar, and an easy to access profile page where company mission statement and services are clearly defined and highlighted by an appropriate use of typography the drives attention on what really cares. Animated page transitions and effects have been carefully developed to ensure the user experience is intuitive and never boring. On a technical level, being programmed on the WordPress platform, the website is easy to manage and allows the client to have control of everything autonomously.
The result is an intuitive and interactive experience that allow users to get closer to the innovative and dynamic practice of Boom Collective.