BADAMI Stick 2010
COMMERCIAL AND PACKAGING
In 2010 Unilever WALL'S launched their traditional dessert innovation with the Badami stick launch. At LOWE AND RAUF I had the challenge to design the packaging of the ice cream stick that would trully reflect its character...traditional,desi, vibrant, fun and a whole lot more! Taking inspiration from pakistani truck art i came up with the following packaging that paved the way to the entire campaign. We shot the ad in the walled city of Lahore...the clients loved it and so did the target market making the product a super duper hit. I was awarded for the packaging by the Unilever team and the PAS ( PAKISTAN ADVERTISING SOCIETY AWARD ) for the best ad in ice cream category 2010.
BADAMI Stick
BADAMI PACKAGING
BADAMI COMMERCIAL 2010
