Adventure Map – Brand Identity
Generative & customizable branding approach.
A corporate design based on the idea of generating design with user data
created through the usage of the brands products. Every user has his own
identity and can individualize his own products based on this adventures
with the brands products. The design system is very data driven.
The topographic patterns are generated using NASA data and can show
the exact place where the adventure has taken place. All design elements
are generated by the users adventures.
This case is purely fictional.
This Project was honored with a silver nail by the German Art Directors Club.
Thanks for your Attention!
