To promote the NX1, a high-end Samsung DSLR camera, we came up with an idea to collaborate with the famous photographer Jim Rakete. He is considered as one of the pioneers in modern German photography and knows the music world like no other: Kurt Cobain, Herbert Grönemeyer or Ray Charles - they all stood before his camera.
So NX scene was born when we let Jim Rakete with a Samsung NX1, explore Hamburg. Why Hamburg because it has always been the most interesting musical capitals of Europe, known for its exciting and bustling music scene - from the Beatles, who laid the foundation for their career playing in the famous clubs of hamburg, to Fettes Brot and Samy Deluxe. A group of young photographers were also asked to join the workshop after being trained and initiated into fineart of music photography.
The result was astonishing, a photo exhibition of the final curated work was held at theStilwerk Hamburg. The campaign really caught both the consumer and media attention.
"In the semidarkness of the Hamburg club and music scene, it needs a guiding light as Annett Louisan - or a really bright camera like the NX1, to make a statement. " -JIM RAKETE