Fertőzug Nature Association

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About the project

Seven non-profit organisations, seven noble projects, seven professional designers and seven renewed identity. This is the bottom line of Design Pro Bono 2015/16. In the charity program launched by Hellodesign in 2015, graphic designers have, as a sign of their dedication for the noble cause, undertook to reshape the visual designs of organisations chosen by tendering. The intention behind the initiation has been that the modern, professional and appealing visual look provided would enhance the powerful communication of the organisations, attracting more followers and supporters, and ensuring more effective operation.

Additionally to the design work, the organisations received - thanks to our press and paper merchant supporters - starter packs containing business cards, letter sheets and envelopes.

Concept

The aim of the Fertőzug Nature Association is to bring people closer to nature through the Székesfehérvár-Börgöndpuszta Holiday Park. The site is attractive not only in terms of its close proximity to nature, but also due to the presence of exotic animals. The main concept of the leisure park is to provide a familiar environment for those wishing to pass the ideas of listening, tolerance, and fair treatment to the generations to come.

The emblem of the association depicts its two most popular animals, the alpaca and the South American coati. The logo was created by a visual interplay between the positive and negative aspects of the silhouettes of the two animals, and display the ideas of caregiving and belonging in a playful way. The other elements of the image are built from colourful illustrations, which fit equally well on children’s garments, and also on the official corporate identity elements.

Hello Design - Design Pro Bono