We live in a dirty, filthy, nasty and downright disgusting world. The biggest dangers posed to our health are usually the ones that go unseen. Purell kills 99.99% of common germs and is synonymous with sanitary. Let’s go a step further to help modern men navigate the urban landscape. Our campaign will save countless hands from germs, but there’s nothing we can about their souls.
PRINT/ OOH:
Digitally tagged executions will make our target's commute much more interesting.
Our target is a heavy gamer. We will use the power of Sony Playstation to further our brand message. The PS VIta mobile gaming device interacts with our ads.
DIGITIAL EXPIERENCE:
Once users are connected via Wi-Fi they are automatically directed to the Sony Playstation Network.
SOCIAL EXTENSION:
While on the Playstation Network, they are instantly eligible to share updates, earn prizes and collect other exclusive Playstation goodies.
