Another type of holistic healing called color therapy (also known as chromatherapy or light therapy) uses the visible spectrum of light and color to affect a person's mood and physical or mental health.

After establishing a premise for the project, I began creating an identity that would feel ethereal, friendly, and relatable.

I complemented the logotype with a typeface and color scheme that reads well on screen, and that looks clean and pleasant.

In the course of designing the app, I began to envision Infuse as a full-on brand. I saw it fit to redesign the essential oil bottle, which would be developed into a complete line of oils and sold in conjunction with the app.

I designed a second mood board, this time focusing on transparency and Asian-inspired design elements.

I sketched bottle forms that stayed true to the previously established brand image, and I developed prototypes to get an idea of scale.