The Brief: What is Creativity?
It’s very simple, but surprisingly elusive: Create a visual capturing the essence of the creative process today.

Emails, time tracking, client meetings, approvals: Tetris to hit 85% utilization.

The creative process happens in the unscheduled blank spaces between - the shower, an afternoon walk, day dreaming.

Extrapolation of the Double Diamond (a design process) as it moves through a creative process.