/ PROJECT DESCRIPTION
Naming, identity design and collateral for an industry specific customer forum. A riff on think outside the box, "Think outside the cube" encouraged employees to expand their perspective while motivating them to leave their cubicles and attend the forum.
While Re:Act was used for general awareness building, a complimentary identity was developed for the response arm of the campaign. Re:Action (post-event) embodies the idea that change comes from action inspired by a response, or reaction. It’s all about human energy. And as a call-to-arms, heat-sensitive t-shirts were designed, literally showing how one person’s energy would spark a reaction.
/ INDUSTRY
healthcare
/ DELIVERABLES
name / identity / posters / emails / t-shirt (heat sensitive ink) / pins / cube (used to disseminate t-shirts) /
/ SKILL SETS
naming / conceptual development / design / copywriting (headlines) / production / print supervision /
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Some work shown here was created collaboratively.
Some work shown here was created collaboratively.
