Brand Identity & NPD for Pernod Ricard - Havana Club Tributo Collection
Agency I Nude
Agency I Nude
Havana Club Tributo Collection is a new series of limited editions. Tributo is created from exceptional rum reserves and will be unveiled
annually at the Cuban Habanos Festival. With only 2,500 bottles of each rum being released, the Havana Club Tributo Collection is aimed
at spirits connoisseurs and collectors.
annually at the Cuban Habanos Festival. With only 2,500 bottles of each rum being released, the Havana Club Tributo Collection is aimed
at spirits connoisseurs and collectors.
Tributo’s packaging was inspired by the wide variety of architectural styles in Cuba, in particular the Spanish baroque and the neoclassical.
The filigree and detailing influenced the graphics, along with the colour blue – the national colour of Cuba – and gold that enhance the luxury
cues and on-shelf standout.
The filigree and detailing influenced the graphics, along with the colour blue – the national colour of Cuba – and gold that enhance the luxury
cues and on-shelf standout.
The background pattern on the bottle label and gift pack was inspired by the ceramic tiles found in walkways, walls and floors of Havana.
The signature of Maestro Ronero Asbel Morales and the individual number of each bottle is displayed on the label.
