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    I started working with The Kulfi Co. in 2012 on an ongoing branding and package design project for the company news ice cream product. It was my … Read More
    I started working with The Kulfi Co. in 2012 on an ongoing branding and package design project for the company news ice cream product. It was my responsibility to come up with a concept for the company’s brand with the founder that would be able to represent The Kulfi Co. in an effective way. With the product itself being something so new to the US and unique, it needed a face that attracted the right target audience. Working with Pooja, the founder, I came up with a theme for the brand that spoke to the taste buds of our audience. We decided that the logo needed to be simple and that the packaging needed to bring more to the table. In the end, the packaging would feature the logo, a hint of color as a nod to the flavor, and a picture of the ice cream all on a darker background with subtle design elements. Visit TheKulfiCo.com Read Less
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The Kulfi Co. Logo Design
The Kulfi Co. Mango Label
The Kulfi Co. Package Design
The Kulfi Co. Package Design
The Kulfi Co. Package Design
The Kulfi Co. Package Design
The Kulfi Co. Package Sketches
The Kulfi Co. Package Sketches
The Kulfi Co. Package Sketches
The Kulfi Co. Package Sketches