I normally don't tell stories in here but this is a pitch worth talking about! Like most pitches I work on this was a mad rush! We really wanted to win this and bring the brand to our company. We pulled out all the stops and got very innovative with our packaging. We had the job printed on foil paper to create a little more point of difference in the pitch. We also created a very innovative view finder for the high price point items. For the view finder we had the design printed on transparent plastic, used a special lens and placed the art strategically so when you looked into it you had feeling like you were in the game! This pitch was called the best pitch that our company had ever done to date! Well worth the 16 hour days.