I had the pleasure of designing the Teenage Mutant Ninja Turtles: Out of the Shadows Style Guide over the past year for Nickelodeon. A style guide is a visual culmination of a brand, where typography, photography, graphics and illustration intersect to create a cohesive statement. When creating a guide, it must not only be a visual statement, but also a modular design that can be used easily by licensees while maintaining it's brand DNA. The following guide will primarily be used for all off-screen retail marketing, in-store displays, products, and various other materials. TMNT 2 is in theaters June 3rd, 2016. Cowabunga dudes!
*All character poses provided by animation studio. ©2016 Paramount Pictures. TMNT is ©Viacom International Ltd.