Structural Redesign of CamelBak Groove Package
Packaging structural redesign for CamelBak Groove Filter Bottle.
Client: Deutsch Design Works, San Francisco, CA
I worked with client, Deutsch Design Works to provide a new, leaner, more elegant package for CamelBak's Groove Filtration Water Bottle. The final design employes a single dieline of thin SBS (original was from flute board), provides better loss prevention, reduces packaging weight by nearly 50%, shaves 208 cubic inches from the shipping carton, and better showcases the product.
2012 CamelBak Groove retail package.
New carton. Overall carton volume was reduced from 1,328 cu. in. to 1,120 cu. in.
Die-cut optimization for dieline.
Original packaging - did not display full product, bulky, heavy, higher theft risk (product slid easily out of package).