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    Nowadays, young people don´t use Spanish language correctly. This is the reason why the Instituto Caro y Cuervo in Colombia, exists, to protect t… Read More
    Nowadays, young people don´t use Spanish language correctly. This is the reason why the Instituto Caro y Cuervo in Colombia, exists, to protect the good use of our mother tongue. But, how can we raise young people’s interest around this topic? We did a calling to young people all around the country, asking them to send us pictures of written tattoos with spelling mistakes. A specialist then corrected them live during the most important event of the year for the Institute. Read Less
    Published:
Agency: MULLEN LOWE SSP3
Worldwide Creative Director: José Miguel Sokoloff
Executive Creative Director: Carlos Andrés Rodríguez / Jaime Duque
Art Director: Julieta Rodríguez
CopyWriter:  Miguel Ángel Grillo
Edición: Jonathan Bolivar / Edson Abril