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    #SMART intends to contribute to the process of integration of the digital technologies for public information and communication into the urban te… Read More
    #SMART intends to contribute to the process of integration of the digital technologies for public information and communication into the urban texture through a sustainable economic development. Objective of the project is to catalyze the social, interactive participation to the public space through the leading innovation engines: creativity, information and communication technologies, development of a network of networks and cloud computing. With its social participation intentions and together with the emotional tracking of the city texture, #SMART proposes a process of ludic and creative digital inclusion. Read Less
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#SMART
Social Media Augmented Reality Texture



#SMART is the cross-media multiplatform combining a mobile, opensource application, several interactive site-specific urban screens and a dynamic map aggregating local networks.

Social media activity, citizen journalism and news feeds become available in realtime inside the #SMART augmented mirror. It captures the interactions and the moving bodies of the passengers. Real and virtual users of the public space mix and share by instant writing and social media fitness through a hybrid concept among art, design and info-systems.

The #SMART urban screens are reflecting fragments of the city texture: each audiovisual installation is thematically georeferenced and contextualized by site-specific, selected hashtags. People experience their passage in front of the public installation through colored trails and sound interaction which attract their attention.
Their image is augmented with words composing the cloud of news and comments generated by other users. The movement in front of the mirror allows to decode post by post, the streaming of the specific area’s information.

Through the free mobile app, people share their instant writing, sms sized, showing a mobtag to an electronic eye. Furthermore, users download the RT news on a digital #SMART newspaper together with a screenshot of the augmented mirror.

The central hub installation, located into the heart of the hosting city (for instance the central station), feedbacks the activity gathered by the surrounding network’s nodes into a dynamic map.
The transmigration of local news and informations from paper to a participative hypermedia platform becomes free service and framework for public communication and urban ecology.
The glocal network #SMART translates city walls into dynamic digital graffiti.