CTT is the national postal service of Portugal. Besides the main services the brand provides, it also has a service that offers direct communication solutions for advertising. Databases – Direct Mail – Email – Drop Mail – SMS
Briefing
1. Create a naming and visual identity for the service
2. Create a piece of Direct Mail for advertising agencies, to communicate the service an the potential of the Direct Mail itself as a creative and effective solution
Solution
1. A direct service should have a direct naming, and ideally connect to the main brand. So, we congregated these two premises and created the only possible name: Directt.
For the visual identity, we went back to one of the most traditional ways of hitting a target: the bow and the arrow. This way we bring forward the history and heritage of the brand, which is even more pointed out in the visual universe – the ancient illustrated figures.
2. How to communicate to agencies this one-to-one, personalized service, highlighting the Direct Mail potential and effectiveness? Using a major specialist in the service, and the person that sells it the better: its leader.
