Hallmark Cards Signature and Premium Greetings
Designer and Prototypist for Seasonal Card Product
Collaborated with calligraphers and illustrators to create Hallmark Cards seasonal card product. I produced a high volume of designs in a limited time frame, with designs ranging from modern to traditional, and from illustrative to graphic with simple icons and type. I designed fresh, sophisticated cards for the premium line of Hallmark Cards, Signature and Boutique.
Premium lines were embellished with items such as usable miniature frames, intricate folds, sewn cloth, laser-etched paper, wood and foils, and feathers, with each card featuring superior attention to detail and exceptional quality. Graduation, Valentine’s Day, and Christmas card designs sold well and were carried into the following year’s line.