Camilla Arthur's profile

Nokia campaign (street casting in LA)

Nokia campaign
'Real' people (non-models), cast by Camilla Arthur on the streets of Los Angeles 
(December 2011)
They handled any problems that arose without panic or stress... and we all laughed even harder.  Funniest of all was during the call backs, in Venice at about 9 pm at night, there was a major power cut - undaunted they soldiered on... casting by the light of their phones, combined with a lighter!!
Unsurprisingly the pictures reflect their personalities - fun, light-hearted, warm and real; the job was a total pleasure!!
Nokia campaign (street casting in LA)
Published:

Nokia campaign (street casting in LA)

Nokia Personas.... 10 personas have been created to communicate KSPs of Nokia devices, in a way that appeals to the 25 yr old consumer. We tell t Read More

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