Client (Background) The Ministry of Environment and Energy (MINAE) is the Costa Rican state institution in charge of promoting initiatives to fight against the climate change.
Our Proposal Create an online campaign addressed to educate the target audience the importance of promoting climate actions that can contribute to local solutions to climate change.
Problem The only way to fight climate change is necessarily to encourage widespread changes in patterns of consumption and production.
The ultimate goal of this campaign is to move (nudge) Costa Rican society towards more sustainable patterns of production and consumption, with fewer emissions.
Communication Objective Show to audience the importance of practical solutions to climate change.
Message Tone The message must be direct, and should motivate people to operate changes in their consumption habits.
