Team t-shirt for Cortilia. Cortilia is the first online agricultural market that deliver directly to people’s doorway the best of local farming. It's a solution that shorten the distance between consumers and local farmers.

The first concept for this work was born when I took part in a communication campaign by Cortilia aimed to spread the world about their service, their products and their approach. I was an early fan of the service, I loved the zero-km approach and the convenience of having fresh, local grown fruit and vegetablas delivered right to my door. I enjoyed photographing their vegetables and drawing on the pictures, creating little characters.

Then I was invited to one of their seminars in order to know the farmers that grow their products and that gave me an invaluable insight on their values, ideas, and the people behind the products.

We worker on a three different designs for the t-shirt, a play on their claim "La campagna a casa tua" (the country at your house) and after a couple of reworks we decided for this one with a tipical "Ape" - an italian minivan really common between farmers and greengrocers. We aimed for an ironic image able to communicate both the love for their work, the freshness of the products and how healthy their are, but with a touch of cheekyness and fun.

The team with their brand new t-shirts during a workshop in one of the farms from their network of farmsteads