Trade Show Booth Design
Was recognized as a “Standout Exhibit” at MODEX 2018. I was in charge of designing a brand experience for McCue's trade show event, where 850 of the leading manufacturing and supply chain providers gather to showcase their latest solutions.
I displayed our brand in a larger-than-life exhibit design that included creative architecture, bold graphics and interactive elements. I attempted to visually lure people to our booth with bright, recognizable branded color and creating graphic panels with overlayed technical drawings to show the hidden technology and engineering behind our products.
Enhanced Trade Show Booth Design
Expanding from the previous trade show booth, I was in charge of creating a brand consistent booth design. I expanded on the detailed wall graphics, as well as incorporating more complexity into the hanging sign above the booth.
Recognized as a “Standout Exhibit” at MODEX 2018 by the E3 Exhibiting Effectiveness Evaluation Team.
Competitive Edge evaluators looked for exhibits throughout the show that displayed imaginative, creative, and effective ideas and practices.
Recognized for "Effective Visual Communications" which includes clear value propositions & messaging, effectively answering the 3 major questions: What – Why - Who, effective promotion of NEW Offerings & thoughtful brand integration.