This First year project was to brand a film festival that was going to be touring the Northern parts of England from Newcastle, Hull, Liverpool and Leeds. The focus of the project was to look at how to bring fun to the brand and still relate it to the people of the north. To fufil the brief I had to create two different aspects to the project one being a poster and transport campaign, and the other being a pull out of a magazine.
The poster campaign that I produced use the boldness of the logo design and paired that with famous landmarks those were at the cities of the North. These were the Angle of the North for Newcastle, the Albert Docks of Liverpool, the Humber Bridge in Hull and finally the Varieties Music hall in Leeds. I wanted to convey a sense of northern pride and the vibrancy of the northern people.
The second part of this project was to create magazine pull outs where i focused on looking at northern tallent. For this i looked at norther directors and actors coming up with judy Dench and Daniel Craig to use as a pair as they were both featured in the Bond films. Then i chose to focus on Ridley Scott the dirctor and the sucess that he has had in is career.
