Instagram has no zoom feature. So to demonstrate the zoom capabilities of the Canon Powershot SX60 HS to a smartphone obsessed generation, Canon created the first zoomable Instagram photo and challenged users to spot all 24 hidden stories within.
Featured in Ads of the world, theFWA Mobile Site of the Day
Featured in Ads of the world, theFWA Mobile Site of the Day
Awards & Citations
1 x Cannes Lion 2016 / Finalist / Media
2 x Spikes 2016 / Finalist / Mobile / Media
1 x Silver CCA Gong Awards 2016 / Mobile / Innovation in Social
2 x Silver / MMA Smarties 2016 / Social / Innovation
1 x AdStars 2016 / Finalist / Digital
Facebook Awards 2016 / APAC Winner
CCO: Ted Lim Singapore // ECD: Ng Heok Seong // CD: Jatinder Sandhu // Digital Art Director: Leah Mababangloob // Copywriter: Junqi Liao // Senior Producer: Michelle Tan // Photography: Calibre Pictures and Ideas // Post: Miracle Factory
