Team Members: Anna Barden, Candace Allison, Will Knop.

 

For this campaign we created three 8x10 magazine print ads that show that the Tread can replace all your old unsused tools. With this we decided to come up up with the "sharpest tool strategy" which targets men 35+ with a household income of 60,000-120,000 because this product is high price but that reflects its high quality.