Global Awareness at La Roche
La Roche College is a small campus with 1,500 students; the international student population, at 15%, is large. In theory, La Roche should have a thriving global community with a wide variety of programs available. By investigating the global culture of La Roche College and determining the needs of students through interviews and extensive research, Project Mix was born. Currently, La Roche's Global Engagement offerings include ESL classes, the Student Ambassador Program, conversation partners, and more! These activities are successful, but lack of student involvement was clearly identified as a missed opportunity. Project Mix grabs the attention of students who are not currently involved by improving the advertising of La Roche's global programs. Project Mix also developed a strategy to expand the global community offerings over time.
To encourage interaction and friendships between domestic and international students at La Roche, and to generate awareness and excitement surrounding La Roche’s global community.
It is promoted using posters hung around campus, university events and a Facebook group.
Project Mix takes inspiration from other educational programs designed to bridge the gap between international and American students. Over time, it will roll out additional activities for students, but first, it is more important to raise student involvement. Students who participate will also receive credits towards global classes as further incentive.
Interviews with students at La Roche College determined that there can be language barrier issues, but ultimately, friendship is universal. My campaign language was influenced by this feedback. This poster series was designed to fight student lack of awareness by advertising what is currently available through the Global Engagement Office at La Roche.
Food Exchange and Social Event
Everyone loves to bond over food, regardless of background or native language! So, to generate student enthusiasm, I planned an event centered around food and socializing. My intention was to increase the chances of multi-cultural friendships, and by doing so, to start raising awareness of La Roche's global community. For this event, students supplied traditional dishes from their home country, we played trivia games and read ice breaker questions. I hosted and designed all necessary materials, such as recipe pamphlets, food labels, and more! This served as a “trial run.” More events like it could enhance the global program.
Sign-up table on campus • Speaking to an ESL class • Attending student club meetings • Handing out flyers •
Email to student body • Creating a Project Mix Facebook group
Activities at the Food Exchange
Traditional foods cooked by students and faculty • World trivia • Conversation starters
Conclusions from Event Post-Survey
• It was fun and people would attend another event like it • The food was great • People found they have similar interests
• Offer opportunities to connect after the event
The future of Project Mix
Project Mix wants to give students at La Roche the richest experience possible! After researching other international programs at educational institutions around the U.S., I realized there was a missing opportunity for La Roche's global program to expand in the future by offering more programs. However, it needs to make sense financially and logistically. This means letting the college pick what programs/opportunities work best (see options below) and when to implement, giving the University a blueprint of what is possible in the future, with plenty of flexibility.