Lasso is a Tape company made up for this project that is based of the idea that tape and rope are essentially the same thing. Using this fact, the word Lasso came to mind. A lasso holds down an animal, just like tape holds down paper and other items.
Each of the inner packaging of the product holds a mini poster that has useful life hacks that involve tape and the work place. For example: Prevent foot blisters with Lasso duct Tape.
