This is the copy work I did for UNT's Gravitas NSAC Snapple campaign. Our strategy was based around delighting in the moment with Snapple. We ended up placing 2nd in District 10 for our campaign. The artwork was done by Katie Fike and Kirsten Cox.
This bus stop was relating back to our Snapchat Takeover scavenger hunt promotion.
This build your own six pack was one of the various promotions we did for our campaign. The idea I came up with for this six pack was to make it more interactive than just a regular build your own six pack. After you put the snapple in the six pack, you face whatever side out to indicate if you will be sharing the Snapple with others or keeping them for yourself. Joshua Olivares also helped with copy on this six pack.
This billboard was promoting the word we came up with to describe delighting in the moment and the hastag to promote it further. The word Snappleling was created out of a collective effort of the whole team. I mostly created the definition with a little help from Ashlea Ramirez.
