KRKONOSSKY MEDVED
Czech minibrewery located in Vrchlabi, est. 1995
The task was to create a whole new visual identity for beer labels.
My idea was to take a part of brewery name "medved" (that means "a bear")
and make a strong, memorable visual from that. 2 fir trees were taken
from city emblem of Vrchlabi to stay on the label as a link to location of brewery.
Design diferrences between these labels depend mostly on ingredients
or title of each kind of beer. The last label with the whole bear was made for beer liquor.
