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BGS Heineken UK Branded Content Portfolio
 Heineken UK – The Jacques Townhouse: London’s first pop-up hotel as the experiential heart of an integrated campaign for this female-targeted cider – with ATL driving to the Townhouse’s Facebook hub (30k fans and counting), Sophie Ellis-Bextor curating, Bloggers’ preview, celebrity launch and unique, current content generating £1.75m (Metrica audited) editorial AVE and over 10,000 Google natural search results.
Media partnership with Grazia inspired by the Jacques Townhouse creative, leveraged to include Grazia reader event, editor appearances and multiple editorial mentions in print and online.
Heineken UK – The Jacques Townhouse: ATL print and on-line campaign inspired by the Jacques Townhouse creative, with consumer call to action to visit the Townhouse, booked via Facebook. Experiential dates had to be extended twice to accommodate demand and client signed off year two x three cities.
Heineken UK - Bulmers Cider: pop-up sunset gig in the shadow of Edinburgh Caste during the Festival. Attendees selected by media partnership with Shortlist, handpicked Bloggers and key local trade. Cut through Festival clutter with substantial branded coverage in every Scottish daily, plus Shortlist gig review.
Heineken UK – Tiger Beer: Vice TV and Tiger Beer creative collaboration. Made under the integrated campaign tagline ‘Curiosity Is Rewarded’, the ‘Found’ documentary series looks at the evolving way creative youth are exploring ideas.
Heineken UK – Tiger Beer: 'A pier appears' to amplify Chinese New Year for Tiger Beer beyond traditional restaurant routes. One of the 'Tiger Lucky Eight' installations curated by and working with emerging artists. Key component of 360 campaign also featuring Dazed & Confused custom-published insert, Augmented Reality iPhone App and extensive on-premise activations. See also portfolio cover image.
Heineken UK - Bulmers Cider: experiential Summer cider garden at South Bank, curated by Bestival founder Rob Da Bank, the ultimate social experimenter, as the centerpiece of Bulmers' fully integrated 'Experimenters Wanted' campaign. Traffic driven via ATL, on-pack, social media and extensive publicity, leading to a significant sales spike and uptake of new flavour launched at the garden.
BGS Heineken UK Branded Content Portfolio
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BGS Heineken UK Branded Content Portfolio

A selection of branded content campaigns created for Heineken UK while working In London at Exposure Group Europe.
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