It was set by Traffic a design agency based in glasgow. The brief was to show the crime figures for Dundee in a campaign which the general public would understand and take in.
I decided to use an ad shell and mailer campaign as I felt it would reach a larger selection of the general public. I use some thing that everyone come in contact with on a daily basis, a highlighter pen. This was to 'highlight' the fact and figure for the public for them to sit up and take notice.