My four year old daughter asked me to design a logo for her own YouTube Channel. How could I refuse! Her brief was “I love sweets”. Well, short and sweet so I got to work. Sophia was in school so I had about two hours in total to go from blank page to logo. Kids are the best and worst clients as they are very direct and to the point and if they don't like something they will just say " I hate it!!!".

Really quick font choices

Some existing sweet logos for inspiration.

Choosing a colour palette from Sophia's favourite sweets, liquorice allsorts.

First combinations of type and image. I did a black logo first then added colour and then illustrations. Finally I added a 3D effect to the type.

Playing about with the relationship between the type and illustrations.

Final logo. I like this combination of type, sweet and girl illustrations. The very discerning child client loved it!