Here and Now 365 is an agency that has specialised in ethnic advertising for over a decade and hence knows the audience inside out. The agency champions diversity, is passionate about what they do and strives to create work that stands out.
To demonstrate this fact, the streetliner bus ads show a series of fun facts that represents the agency’s core target audience: Polish, Indians and Nigerians. Each ad is designed with motifs or illustrations representative of the communities while focusing on the key message in a fun and eye-catching manner.
Below are a few mockups of how the artwork would look like on a streeliner
