We merged the pre-existing Beneful.com and WagWorld.com into a new unified site that embraced the brand's purpose to "liberate the carefree kid in all of us," as well as support their new "Play. It's good for you." campaign. The idea was to make the site an easy to use, quick to comprehend, and most importantly, enjoyable place to find all the best ways to put more play into the life of you and your "buddy." Along the way, we put in some fun surprises to keep things playful. To find those, you'll need to visit Beneful.com.