Mel for Kids . Redesign
Making it funnier
Mel's brand was created by me 5 years ago. The brand is a clothing and toys store, for kids within 1 to 3 years. Now the company now looks for a different target. Kids up to 4 years is the priority. Redesign a brand that I made it myself is always a challenge. In this case a delightful challenge. The main change was about brand perception. The old brand needed to become happier. So thats what I tried to create with cheerful clors and bringing movement to the symbol. I really appreciate the result and so did the client. I hope you enjoy it as well.