Miami Gardens Florist
This local outfit caters to the South Florida community. The owner has a keen sense of humor and wanted to create a brand that would "break the mold" of what a typical flower shop and its identity is expected to be. We were tasked with developing a campaign that spoke to the brand's whimsical attitude while positioning their product as unique and provocative art. The client also wanted to expand their client base which leans predominantly female, to a wider gamut that would include young and middle aged males.
The campaign ran in a trendy magazine named after the affluent city where the store was located. An increase in phone rings and foot traffic referenced the unique tone of the campaign and the full page ads were proudly displayed in-store. The campaign would also go on to win several advertising awards, but most importantly, we managed to make this a very happy client and grow his business.