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    Typographic poster for Nike to motivate Henryk Szost in his latest run. We translated social comments into unique, handwritten typography and del… Read More
    Typographic poster for Nike to motivate Henryk Szost in his latest run. We translated social comments into unique, handwritten typography and delivered the poster with NRC coach just before the marathon start. Read Less
    Published:
Mr Walczuk / Podkościelny
 
Henryk Szost is a Polish long-distance runner who competes in the marathon runs.
His personal best time of 2:07:39 hours set in 2012 is the Polish record for the event.
To qualify to olympics, Henryk needed to run in Polish ORLEN Warsaw Marathon
breaking the 2:11:30 time.
 
 
We asked people on @NikeRunningPoland page to motivate Henryk before the run. 
 Best comments were translated into a design, hand-drawn by Patrycja Podkościelny, 
creating one of a kind, unique and relevant poster.
 
 
 
Final poster design. Screenprinted with glittery gold paint, packed
and delivered straight to Henryk, after he arrived at the hotel before the marathon:
 
Poster was packed in black, custom-made tube with golden,
handwritten letters on it and wrapped in the opposite colorway paper.
 
Making of shots:
 
But what's most important - Henryk finished second, beating the kenyans, and achieved his goal. Congrats!
 
_
Full credit list:
Agency: 180heartbeats + JUNG v. MATT
Client: Nike Running Poland
Associate Creative Director: Bartłomiej Walczuk
Typographer: Patrycja Podkościelny
Photography: Paweł Fabjański
Account Manager: Bartosz Rymkiewicz
Digital Expert: Marcin Niemierko (Nike Poland)
Printhouse: V9