It’s not often we get to create an identity for a large, worldwide organisation from scratch – but when Global Infrastructure Hub formed in 2015, they came to Boheem with a completely blank canvas for us to work with.

An initiative of the G20 and based in Sydney, Global Infrastructure Hub is staffed by infrastructure professionals from around the world. The ‘Hub’ works with public and private sectors globally to increase the flow and quality of infrastructure projects.

The brandmark Boheem developed is in the shape of a globe consisting of 20 lines, representing the G20 countries. Although these lines are flat, the globe appears to be a three-dimensional form, turning and moving. It conveys the progressive nature, flow of information and collaborative approach for this organisation.