BACKGROUND:
DMA Echo Awards Italia is the main competition that rewards Direct and Data Driven Marketing campaigns, their strategy and creativity but even their results. To make agencies submit their works to the Award, DMA Italia announces every year a contest dedicated to young creatives under 30: “The call for the call for entries”.
TARGET:
Agencies, companies, freelances of direct, data-driven marketing and communication world.
MESSAGE:
If you can measure your engagement, DMA Echo Awards Italia rewards you.
CONCEPT:
One of the most common representations of campaign results is the pie chart. In our proposal the pie chart becomes a real pie, a symbol of an important celebration for an achieved goal (graduation, birthday etc). Because if your adv campaign has been relevant and winning, DMA Echo Awards Italia rewards you.
“Your results have already rewarded you. Now, win the Award.”
1°PLACE • GOLD
The call for the call for entries
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Marco Bertoletti / Art Director
Francesca Marra / Copywriter
The call for the call for entries
--
Marco Bertoletti / Art Director
Francesca Marra / Copywriter
