BRIEF
 
Client (Background)
The Ministry of Environment and Energy (MINAE) is the Costa Rican state institution in charge of promoting initiatives to fight against the climate change and also, in collaboration with the United Nations Development Program, are responsible for mainstreaming the objectives of multilateral environmental agreements (MEAs). 
 
Our Proposal
Create an online campaign addressed to educate the target audience the importance of promoting climate actions that can contribute to local solutions to climate change.
 
Problem
The only way to fight climate change is necessarily to encourage widespread changes in patterns of consumption and production.
 
Communication Objective
Show to audience the importance of practical solutions to climate change.
 
Target Audience
People between 16 and 35 years old.