The practical nature of tape storage was the driving force behind this video. While working at Centerline Digital, members of DASH created a live action shoot with miniature props. Mixed with animation, this piece accented the physical nature of tape and its many benefits. 

 

Client: IBM
Agency: Centerline Digital
Associate Creative Director: Hannah Sink
Art Director: Mack Garrison
Animator: Cory Livengood
Project Manager: Meryn Thunen
Writer: Susan Cokas
Sound Design: Dan Schneider
Project Coordinator II: Valentina
Project Coordinator: Sam