Our first project for Passion Pictures Australia!
Chinese apparel giant Meters/Bonwe has released a three-part campaign to launch its new line of alphabet tees made in collaboration with Disney. We worked along Anomaly Shanghai worked with P.I.G. China and Passion Pictures to create three whimsical 15-second spots centered around themes of Fun, Love and Joy.
We blended playful animation and live footage to imagine a wonderland in which ice-cream-headed models dance with boxing gloves, rainbows and hot-air balloons. Recalling the childhood joy inspired by Mickey and friends, the spots feature a small selection of the more than 1000-piece collection of Disney-themed garments.
Print
Process
Credits
Directed by: Plenty
Creative Director: Mariano Farías
Art Director: Valeria Moreiro
Executive Producer: Inés Palmas
Animatic: Sergio Slepczuk
Design: Valeria Moreiro, Federico Bogado, Mariano Farias
3D Modelling: Agustin Schilling, Federico Kanno, Federico Bogado & Waypoint
Animation: Hernán Estévez, Mariano Farias, Macs Fiedel, Sergio Damonte & Waypoint
Matchmoving: Nicolás Landajo, Mauricio Mancilla, Daniel Venditti, Hernán Estévez, Macs Riedel & Sergio Damonte
Rendering & Lighting: Fede Kanno, Juan Pablo de Belva & Waypoint
Lead Compositing: Matias Mastrogiano
Compositing: Matias Mastrogiano, Fabricio Amato, Ezequiel Villanueva, Leopoldo Castro, Juan Pablo de Belva
Montage & Edition: Mariano Farías
Assistant Production: Clara Etcheverry
Choreographer: Vera Goldman Dixon
Photography: Sol Abadi
Live Action Shooting: Sol Abadi Production
Music and Sound Design: Mil Cables
Client: Meters /Bonwe
Brand Manager: Yao Sun (Yoyo)
Agency: Anomaly Shanghai
ECD: Kam Cheung Chau (Elvis)
ACD: Kang Meng Chong (Nikken)
Production company: PIG China
EP: Melissa Lee
Rep Company: Passion Pictures
MD / EP: Katie Mackins
Year: 2016
