Conceptualisation for Ribena Chinese New Year Integrated Campaign from In Store POSM
to on ground Roadshow and Sampling Actvation. Concept: "Prosperity in the Color of Purple"
Conceptualization for Panadol Panaflex Integrated Campaign from Advertising. In Store POSM and Sampling,
to on ground Roadshow and Sampling Actvation. Concept: "Relief Neck & Shoulder Pain with Correct Posture"
Conceptualization for Fonterra CalciYum Milk Integrated Campaign. Includes Advertising, Launch Event, In Store POSM and Sampling Activation and Consumer Experiential Games. Concept: "Discover the Goodness of 100% Calcium"
Conceptualization for Fonterra Integrated All Brand Campaign Activation. Concept: "Discover Fonterra Milk Factory"
Conceptualization for Tinge Drink Integrated Campaign. Includes Digital Facebook App to customise Selfie,
Social Media Activation, Advertising, Launch Event, In Store POSM and Sampling Roadshow.
Concept: "Share your Creative Emotions"
Conceptualization for Johnson & Johnson World Cup Integrated Campaign. Includes Digital Facebook App
to pay a Soccer Game, Social Media Activation, Advertising, Launch Event, In Store POSM and Activation.
Concept: "Get on the Road to Brazil"
Concept: "Get on the Road to Brazil"
Conceptualization for Johnson & Johnson All Brands Integrated Contest Campaign. Includes Digital Facebook App
to upload Selfie, Social Media Activation, Advertising, Launch Event, In Store POSM and Sampling Roadshow.
Concept: "It's Famili-Fie Time!"
Concept: "It's Famili-Fie Time!"
Conceptualization for Carlsberg Real Fans Wanted Integrated Campaign.
Includes Social Media Activation, Advertising, Launch Event, Experiential Game Design and Sampling Roadshow
Concept: "Show us that You are a Real Fan"
Concept: "Show us that You are a Real Fan"
Conceptualization for Bayer Word Contaceptive Day Integrated Campaign. Includes
Social Media Activation, Launch Event, In Store POSM and Activation with Flash Mob.
Concept: "Have Fun & Be Responsible"
Concept: "Have Fun & Be Responsible"
To raise awareness of Bayer Contaceptive Integrated Campaign during Valentine,
the concept of "Charity for Love" was proposed. One purhases premiums and participate
in Activation and proceeds goes to OrphanCare.
Includes Social Media Activation, Launch Event and Activation with Flash Mob.
In conceptualizing an Activation event for Darlie toothpaste during Hari Raya, a Malaysia festival
we conceptualized "Karnival Senyum"- an Activation event that promotes beautiful smiles during the festivities.
It had carnival game booths, social media seeding, sales and promotions with singing acts Back2Basixx which sang Sanyuman and Ning Baizura sang Hari Raya songs.
we conceptualized "Karnival Senyum"- an Activation event that promotes beautiful smiles during the festivities.
It had carnival game booths, social media seeding, sales and promotions with singing acts Back2Basixx which sang Sanyuman and Ning Baizura sang Hari Raya songs.
In conceptualizing awareness for Darlie All Shiny White Toothpaste which gives consumer confidence. An Activation with free sampling with product info and a surprise flash mob was proposed. In the flash mob the dancers catwalked and took selfie pictures confidently showcasing Darlie All Shiny White Toothpaste - Dare to be Different.
